SOCIAL STRATEGIST
WORKING EXPERIENCES
June 2021 - Present
CHEIL VIETNAM - SOCIAL STRATEGIST
Learn & practice Strategic planning by cracking ideas for brand strategy, creating Creative and SO briefs for internal teams & external vendors
Build up strategic & communication planning for digital-led campaigns across industries: Mobiles, airports, skincare
Key Highlights:
Win 2 Samsung Mobile Flagships and handle other launching campaigns, social commerce with insightful and holistic communication strategy
Develop brand & communication strategy for CeraVe, Vietjet
Thought leadership in Social commerce, Tiktok, Cultural movements to decode and leverage brands on different marketing funnel objectives
Oct 2019 - May 2021
MULLENLOWE MISHRA - CONTENT WRITER / PLANNER
Play both roles of Content Writer and Social Planner to develop communication strategy for retainer clients and new businesses
Independently handle briefs across categories: FMCG, F&B, Engine Oil.
Key Highlights:
Lead Unilever 25-year anniversary campaign with internal team and key stakeholders (Social, PR)
Grow a new Facebook group for Total “Mechanic Engaging Program” from 0-3.000 members in 4 months as the strategic approach to win new audience pool
Win Almond Breeze client to become the first agency to handle communication scope in Vietnam market
on going
FREELANCE STRATEGIST
Independently work with internal team to build up full-service (strategy + creative + communication) proposals and win businesses
Domino's Pizza new product launching
Tiktok 2023 social media planning
Vietjet Vietnam - Australia rout launching
Oct 2018 - Sep 2019
VILAS - CONTENT WRITER
Create SEO content: blogs, articles, videos, emails to gain attention.
Support R&D team to localize international courses.
Craft seminar/workshop outlines and marketing plans to promote events for 50 - 100 people.
EDUCATION - CERTIFICATIONS
UNIVERSITY OF ECONOMICS, HCMC
Achieve leadership skills by spearheading multiple group works, assignments in a team from 3 to 5.
Discovered that “content-writer” is a job. Set out to become one.
DESIGNING
Intermediate level - Able to make basic designing for brochure, leaflet, articles and landing page idea layouts
LANGUAGE
English
Vietnamese
Korean
Spanish